The 2012 Super Bowl is now a week
behind us. I'm sure you probably joined the most-watched event in the year. The game is full of interesting statistics. We know that due to the worldwide volume of viewers,
the price for commercials during the game is astronomical. While it is a big day for players and fans,
it's the biggest day for advertisers. A 30-second spot during the game cost around $3.5 million dollars and according to NBC
and there is usually 45 minutes of advertising in the 60 minute game. The Super
Bowl is the biggest live event of the year with a U.S. record of 112 million
viewers tuning in. This is more people than voted in the last presidential
election. There were more than 68,000
tickets sold to the live event at an average ticket cost of $3984. There are also
humongous statistics about the number of wings eaten, guacamole dipped and burgers
devoured. There are over 2.9 million HD televisions sold by electronic
retailers leading up to Super Bowl week.
Each player on the winning team receives a ring worth $37,000.
Source : Matt Simon of BRBleacher Report January 26,
2012
So, why is this an event of such exponential
excess? What if…
·
The number
of people who attend or watch the game would contribute one game-time hour to
mentor and tutor students who struggle in school?
·
The amount
of money spent on one commercial could be given to impact the world hunger
crisis
·
The amount
spent on personal consumption at a party could be given to feed the malnourished
in our own US metropolitan cities.
·
The revenue
given by these companies to gain exposure could be used to support worthy
efforts to improve struggling school districts or build homes to redevelop our
cities
You may read this and say, “Yea, but…” or “You really don’t get it…” – you are right – I don’t.
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